Nine jobs, one team

How small business marketing works in 2026.

How people find, trust and buy from small businesses now, and the part of the team that does each job, so you don't have to.

Spot what's rising01 / 09

What's changed

What people talk about shifts week to week. Businesses that spot it early get the attention; the ones that copy late get scrolled past.

Doing it yourself

Scrolling feeds for ideas, checking what rivals post and guessing what to promote next.

Who does it at Pigeonhole

Scout · Strategy & Research

Works out who you sell to, what rivals do and what to post next.

Audience Researcher
Competitor Analyst
Trend Spotter
Offer Planner
Content Planner

What's changed

Lots of people search TikTok and Instagram the way they search Google, so regular posts on each network are how they find you.

Doing it yourself

Resizing, captioning and posting to every network, and keeping it going when you're busy.

Who does it at Pigeonhole

Penny · Publishing

Gets every post approved, fitted to each network and out at the best time.

Approval Desk
Formatter
Scheduler
Short-Form Poster
Long-Form Poster

What's changed

Google still sends people your way, and more of them now ask AI assistants too. Both favour clear pages that say exactly what you do and where.

Doing it yourself

Checking your site for problems, rewriting pages and keeping your Google listing up to date.

Who does it at Pigeonhole

Iris · Search

Looks after your website for Google: finds what holds it back, writes the fixes, watches your rankings and builds your Google Ads.

Site Auditor
Page Fixer
Search Console Watcher
Local Search
Google Ads Manager

What's changed

Ad platforms now find the audience for you. What makes the difference is strong creative, a few versions to test and a budget that can't run away.

Doing it yourself

Learning Ads Manager, writing versions, checking results every day and hoping nothing overspends.

Who does it at Pigeonhole

Bugle · Paid Ads

Writes ads from your own description, launches them once you approve and reports back every morning.

Boost Picker
Ad Builder
Ad Launcher
Ad Reporter
Retargeting
Budget Guard

What's changed

People ask questions in comments and messages and expect a quick answer. Whoever replies first often gets the booking.

Doing it yourself

Checking every app for comments and messages, all day, every day.

Who does it at Pigeonhole

Chirp · Comments to Customers

Answers comments and DMs fast and turns interested people into bookings.

Comment Watcher
Reply Agent
Buyer Spotter
Link Sender
Call Booker

What's changed

Before buying, people check reviews and posts from real customers. Those carry more weight than anything you say about yourself.

Doing it yourself

Remembering to ask for reviews, keeping an eye on mentions and finding local creators to work with.

Who does it at Pigeonhole

Goldie · Community & Reputation

Collects reviews, watches what people say and finds collaborators.

Review Requester
UGC Collector
Brand Monitor
Creator Finder
Community Manager

What's changed

What people talk about shifts week to week. Businesses that spot it early get the attention; the ones that copy late get scrolled past.

Doing it yourself

Scrolling feeds for ideas, checking what rivals post and guessing what to promote next.

Who does it at Pigeonhole

Scout · Strategy & Research

Works out who you sell to, what rivals do and what to post next.

Audience Researcher
Competitor Analyst
Trend Spotter
Offer Planner
Content Planner

2026

Your next customer

Get found

Spot what's risingTrends change weeklyWatch your rivalsSell the right offer
What's changed
What people talk about shifts week to week. Businesses that spot it early get the attention; the ones that copy late get scrolled past.
Doing it yourself
Scrolling feeds for ideas, checking what rivals post and guessing what to promote next.
Who does it at Pigeonhole
Scout · Strategy & Research
Works out who you sell to, what rivals do and what to post next.
Audience Researcher
Competitor Analyst
Trend Spotter
Offer Planner
Content Planner
Short video firstA strong first hookVertical by defaultFresh every week
What's changed
Short vertical video is the default on most networks, and the opening moment decides whether anyone keeps watching.
Doing it yourself
Writing scripts, filming, editing and captioning a week of videos.
Who does it at Pigeonhole
Lumi · Content Studio
Finds hooks that work, writes the scripts and makes the videos.
Hook Finder
Hook Picker
Script Writer
Video Maker
Voiceover
Post everywhereSocial searchFitted per networkThe right time
What's changed
Lots of people search TikTok and Instagram the way they search Google, so regular posts on each network are how they find you.
Doing it yourself
Resizing, captioning and posting to every network, and keeping it going when you're busy.
Who does it at Pigeonhole
Penny · Publishing
Gets every post approved, fitted to each network and out at the best time.
Approval Desk
Formatter
Scheduler
Short-Form Poster
Long-Form Poster
Found in searchGoogle still countsAI answers tooLocal listings
What's changed
Google still sends people your way, and more of them now ask AI assistants too. Both favour clear pages that say exactly what you do and where.
Doing it yourself
Checking your site for problems, rewriting pages and keeping your Google listing up to date.
Who does it at Pigeonhole
Iris · Search
Looks after your website for Google: finds what holds it back, writes the fixes, watches your rankings and builds your Google Ads.
Site Auditor
Page Fixer
Search Console Watcher
Local Search
Google Ads Manager
Small, smart adsSeveral versionsKeep the winnersA hard budget cap
What's changed
Ad platforms now find the audience for you. What makes the difference is strong creative, a few versions to test and a budget that can't run away.
Doing it yourself
Learning Ads Manager, writing versions, checking results every day and hoping nothing overspends.
Who does it at Pigeonhole
Bugle · Paid Ads
Writes ads from your own description, launches them once you approve and reports back every morning.
Boost Picker
Ad Builder
Ad Launcher
Ad Reporter
Retargeting
Budget Guard

Win them over

Reply in minutesComments and DMsSpot the buyersBook the call
What's changed
People ask questions in comments and messages and expect a quick answer. Whoever replies first often gets the booking.
Doing it yourself
Checking every app for comments and messages, all day, every day.
Who does it at Pigeonhole
Chirp · Comments to Customers
Answers comments and DMs fast and turns interested people into bookings.
Comment Watcher
Reply Agent
Buyer Spotter
Link Sender
Call Booker
Follow up kindlyEmail and WhatsAppNo lead goes coldRebook no-shows
What's changed
Algorithms change, but your customer list and inbox are yours. A friendly follow-up turns a maybe into a booking.
Doing it yourself
Remembering who asked about what, and chasing them without being pushy.
Who does it at Pigeonhole
Fern · Nurture & Follow-Up
Follows up so interested people don't go cold.
Follow-Up Planner
Email Follow-Up
WhatsApp Follow-Up
Newsletter
No-Show Rebooker
Reviews and trustAsk for reviewsReal customer postsLocal creators
What's changed
Before buying, people check reviews and posts from real customers. Those carry more weight than anything you say about yourself.
Doing it yourself
Remembering to ask for reviews, keeping an eye on mentions and finding local creators to work with.
Who does it at Pigeonhole
Goldie · Community & Reputation
Collects reviews, watches what people say and finds collaborators.
Review Requester
UGC Collector
Brand Monitor
Creator Finder
Community Manager
Know what worksOne-page summaryWhat led to salesFeeds the next plan
What's changed
Tracking is patchier than it used to be, so a simple, honest view of what actually brought customers in matters more.
Doing it yourself
Logging into every dashboard and piecing the numbers together.
Who does it at Pigeonhole
Tally · Analytics & Attribution
Shows what brought in customers and writes your morning summary.
Post Analyst
Hook Analyst
Attribution
Revenue Tracker
Morning Reporter

Tap any branch to see what's changed and who does it.

What that means for you.

You don't need to master every branch. You need someone on each one, and a single place to say yes.

Every branch has a department
47 agents in nine departments, one for each job on the map, run by Hattie, your Head of Marketing.
Nothing goes out without you
You see next week's posts, change anything you like and approve. Publishing doesn't start until you do.
One loop, not nine tools
Each department hands its work to the next, so research becomes posts, posts become conversations and conversations become customers.
Work happens on a schedule
Every agent has its own shift, so the work carries on while you get on with running your business.
One page every morning
At 7:00 the Morning Reporter sends a one-page summary. What worked goes back to Strategy for next week's plan.
Ask from the AI apps you use
Pigeonhole plugs into Claude and the AI apps you already use, so you can check on the team or approve the week by typing.

Put someone on every branch.

Tell the team about your business. Research starts straight away and the Content Planner drafts your first week.

Hire your team From £79 a month · cancel any time

How small business marketing works in 2026.

What that means for you.

Every branch has a department

Nothing goes out without you

One loop, not nine tools

Work happens on a schedule

One page every morning

Ask from the AI apps you use

Put someone on every branch.